There’s no hope for the web, is there? Most sites are poorly made and look like oatmeal on a baby bib. Others are developed cleanly by someone whose code doesn’t suck only to face another hurdle: the idiot copywriter.
The fun at this jewelry outfit begins with the domain name: steveclarkweb.com. I admit, it’s hard to find a good one, and steveclark.com is registered by a New Jersey ambulance chaser. But steveclarkweb? You don’t want “jewelry” or “designs” or “creations” to differentiate you from hordes of other Steve Clarks? No: a domain name has a far more important function. Even before people see your site, it should explicitly let them know that it is, in fact, on the web.
The tagline is also very important to this end. Steve Clark describes his site as “The Online Jewelry Showcase of Steven Clark.” There is space for ten words, and online is one of them. Wise choice, my friend, because I was under the false impression that I could jump through the screen and see real jewelry. Thanks for clearing that up!
But you know, I’m still not sure what this page is for. Is it for walking dogs? Will it make me a cheeseburger? Is it an alternative to The Google? I have to read the Basic Overview on the homepage to find out:
This website is designed to allow for shopping one of the finest fashion jewelry lines in the USA. It is meant to be available to my existing customers and to help find new ones.
So even though I still don’t know what kind of jewelry you sell, how much it costs, or even if you sell wholesale or retail, I am lucky to have received much more useful information:
- I’m in a virtual jewelry showcase, not a real one,
- this “website” of which you speak is designed to allow for shopping, and
- I am eligible to partake in this shopping experience if I have shopped here before, or even if I have not.
Truly online web-based internet homepage website marketing at its best!
UPDATE: Don’t get me started on requiring logins to view the catalog. Or that you have to personally message the guy to even get a login. I mean, that’s such lax security… you should have to apply in person to be eligible.
One Comment
I’m still trying to figure out who Hugo is. If the site is at steveclarkweb.com, for Steve Clark, written by Steve Clark (or one hell of a ghost writer), then why do I see “FASHIONS BY HUGO!” and “Fashions by Hugo are represented by a sales force covering most of the country.”